Highlighting an increase in coffee consumption across Central Asia and the South Caucasus, Russian coffee shop brand Shokoladnitsa said that it was working on a deal to open its first cafes in Uzbekistan and Georgia.
For Uzbekistan in particular, the opening of Shokoladnitsa branded coffee shops would herald a new era and open up opportunities for other companies looking to invest in Central Asia’s most populous country. There are currently no high street coffee shop chains in Uzbekistan. Uzbeks are also renowned for their love of sipping light green tea out of piala, a small handleless bowl, rather than drinking mugs of black coffee.
In an interview with the Russian language Rambler website, Maxim Trubnikov, director of regional development and franchising at Shokoladnitsa, said he expected to open five shops in Uzbekistan and eight new shops in Kazakhstan.
“Currently, we are working with Georgia, Uzbekistan, negotiations are underway for the opening of the brand in Kazakhstan,” he said.
“I expect that we conclude the contracts in the coming months”- he added.
In Uzbekistan, a coffee culture was slowly spreading through independent cafes in Tashkent but that tea was predominant.